Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
While online ad sales teams at major publishers have given up their collective resistance to programmatic methods and the operations of real-time ad exchanges, the adoption of geo-data to serve those...
View ArticleAll Eyes on Location Data – Recap From Cannes Lions
Cannes is synonymous with rosé wine, yachts, and vacation. The Cannes Lions festival took place this week, and even though rosé wine and yachts were highly represented, this was far from a vacation as...
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Cannes Lions Recap: What Dominated The Conversations? Amazon, Of Course
The Cannes Lions advertising and media festival wrapped up this past weekend, between sipping rosé and boarding yachts, the top advertisers, agencies and ad platforms gathered to talk about creativity,...
View ArticleCannes Lions: 5 Major Takeaways from 2018
A great way to process everything that’s happening across the constantly changing week that is Cannes Lions is to actually (sort of) unplug for a moment and write down what stands out. In between...
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